Privacy Policy

SADEAFRICANPRIDE LTD (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us. We comply with the General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring your data is handled in accordance with the law.

Collected Personal Data

We collect the following personal data when you interact with us:

• Identity Data: Full name, title, company name (if applicable), and job title (if applicable).
• Contact Data: Email address, postal address, phone number.
• Transactional Data: Order history, payment details, delivery information, etc.
• Technical Data: IP address, browser type, device information, and information collected through cookies.
• Marketing and Communications Data: Preferences for receiving marketing communications and responses to surveys or promotional offers.
• Customer Feedback Data: Any feedback you provide to us, including via surveys or reviews.

3. Purpose of Collecting Data

We collect and process your personal data for the following purposes:

a. To Process Orders and Provide Services

We use your personal data to process and fulfill your orders, manage customer relationships, provide customer support, and respond to inquiries.

b. To Improve Our Products and Services

Your data helps us improve our product offerings, analyze purchasing trends, and tailor our services to meet your needs.

c. To Communicate with You

We use your contact data to communicate with you about your orders, updates, and to provide customer service support. We may also contact you regarding special offers, newsletters, or product information if you have opted in to receive marketing communications.

d. To Comply with Legal Obligations

We may process your data to comply with legal obligations, such as record-keeping for tax or regulatory purposes.

e. To Personalize Your Experience

We use data such as your preferences and feedback to offer personalized content, recommendations, and advertising.

f. To Maintain Security

We collect and process data to help ensure the security and integrity of our website, prevent fraud, and protect our systems.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

• Consent: When you opt in to receive marketing communications.
• Contractual Necessity: To fulfill contracts for products or services you have requested.
• Legal Obligation: To comply with our legal obligations, such as tax laws.
• Legitimate Interests: To enhance our services, improve your customer experience, and ensure the security of our systems.

5. How We Protect Your Data

We use appropriate technical and organizational measures to safeguard your personal data. These include encryption, access controls, and secure storage systems. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure, and while we strive to protect your personal data, we cannot guarantee its absolute security.

6. Data Sharing and Transfers

We may share your personal data with the following entities, if necessary:

• Service Providers: To fulfill orders (e.g., couriers, payment processors).
• Legal Authorities: When required by law or to protect our rights.
• Affiliates or Partners: If relevant to provide services or promotions, with your consent.

We do not sell or rent your personal data to third parties.

7. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal or regulatory obligations. Once it is no longer necessary for us to retain your data, we will securely delete or anonymize it.

8. Your Rights

You have the following rights regarding your personal data under the UK GDPR:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You can ask us to correct any inaccuracies in your personal data.
• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.
• Right to Restriction: You can ask us to restrict processing of your personal data in certain circumstances.
• Right to Object: You can object to the processing of your personal data for direct marketing or based on legitimate interests.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.

To exercise these rights, please contact us at the details provided in section 1 of this Privacy Policy.

9. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to improve your browsing experience. For more information, please refer to our Cookie Policy.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date". Please review this Privacy Policy periodically to stay informed about how we are protecting your data.